Copyright 2016 Shawn Orecchio
PROJECTS | STATUS SNOWBOARDS USA
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Open to new opportunities, unique projects, and ambitious ventures.
In 2009, founded and directed brand operations of STATUS Snowboards USA, an independent, high-end snowboard brand located in Lake Tahoe, USA.
The mission for STATUS was to create a brand which did not conform to industry norms, traditional sales protocols, or jump at every promotional opportunity. In concert with an appealing image, an up-and-coming pro-team, and a savvy marketing approach, STATUS quickly developed a cult following within the market. At it's height of popularity, the brand became one of the top-10 most-followed snowboard lines on social media and it's pro team consistently placed top-3 in international competitions including the Dew Tour, Canadian Open, among others.
In 2014, intellectual property and rights to the STATUS brand were sold to an international sporting goods company for future release to Europe / Asian markets.